Executive José Auriemo Neto became president of his family’s company, JHSF, under the age of 30, thus establishing himself as one of the leaders of this younger branch of the country. However, he had been working in the company since he was a teenager, having acquired a great deal of experience and a vision of the market before assuming this important challenge.
As a teenager, Zeco, as he is called by friends and family, already demonstrated a powerful spirit of leadership, which can be exemplified through his participation in the International Youth Coexistence held in Japan, and even when he lived for some time in Europe to practice Horse riding with the gentleman Nelson Pessoa Filho.
At the age of 17, José Auriemo Neto chose to study Engineering at the Faculty of Engineering of São Paulo, while at the same time, he was already working at JHSF in the parking administration sector. Interested in the day-to-day business of the corporation, Zeco Auriemo ended up deciding to lock up the course and follow in the footsteps of his father, Fábio Auriemo, at the helm of the family’s developer.
After more than twenty years of operations in another market, JHSF turned to incorporation in the mid-90s, which now represents more than 90% of the company’s net profits. During this period, the developer was involved in several projects in the capital and in the interior of São Paulo, in Salvador and Manaus, even assuming a commitment in Punta del Este, Uruguay, for the incorporation of a luxury condominium. However, for several years the focus of the company was on the shopping centers, being possible to mention Shopping Metrô Tucuruvi and Shopping Metrô Santa Cruz.
At the beginning of the 2000s, the executive José Auriemo Neto identified potential in the branch of incorporation focused on high income, a market that was growing rapidly in the country’s large cities. Based on this strategy, the company invested in the feasibility of Parque Cidade Jardim, a multifunctional project located on a plot of more than eighty thousand square meters in the Marginal Pinheiros region.
Many believed that this would be a high-risk venture, but José Auriemo Neto did not give up on this project and mobilized JHSF for the construction of the complete. After finalizing, Parque Cidade Jardim has in its internal structure a luxury shopping mall, residential buildings, commercial buildings, academies and much more. Profits from this project were so substantial that it led the company to trade its shares on the São Paulo Stock Exchange, an important milestone in the history of the developer.
Parallel to his professional success, José Auriemo Neto also built a beautiful family with the administrator Mariana Landmann Auriemo, with whom the executive has two children. Despite making commitments as chairman of JHSF, Zeco Auriemo still strives to be where possible with his family, being active in the routine of the children. In addition, on days off, the businessman also devotes part of his time to the practice of golf, a sport that he has come to admire over time.