Whitney Wolfe is an American CEO and Entrepreneur. Whitney was born in South Lake City, Utah. She attended the Southern Methodist University and majored in international studies.
Wolfe’s career began at the age of 22 when she first joined Hatch Labs. Here, she became involved in building a project named Cadify which was later abandoned. With her knowledge, she joined a team and developed the dating app known as Tinder.
Whitney Wolfe became the Vice President of Marking for Tinder and was reportedly behind the name of the app. She has been credited for fueling the popularity of the app among college students. Whitney Wolfe departed from Tinder in 2014. Due to her work, she has been named as one of the most important women in technology by several publications.
Following her departure from Tinder, Whitney Wolfe was contacted by the founder of a dating app known as Badoo. Together, they planned on developing a new dating platform. Along with the founder of Badoo, Whitney founded a dating app in 2014 called Bumble.
Bumble differs from other dating apps due to its catering to women. The app does this by allowing women to be the ones in control rather than the opposite sex. Women who sign up for the dating app initiate the conversations rather than men. This allows for unwanted conversation that often times can be inappropriate or intimidating.
In 2016, Whitney Wolfe added a feature called Bumble BFF to the Bumble app. This feature is used for women to find platonic friends. It is found by switching into BFF mode on the app. When this is done, people who are looking for dates are replaced with those of the same-sex looking for friendships.
Bumble BFF uses the same functions that can be found in the date portion of the dating app. Those who use the app can match with potential friends by left and right swiping. If a match is made, the option to start a conversation will disappear if not started within 24 hours. Bumble BFF brings something revolutionary to dating apps due to its option to find friendships.