The best fashion brands do more than just make wearers look good. The right outfit can change someone’s life. Fashion helps people get the right job, meet the right person, and lift their spirits. So, brands like Fabletics are more popular these days.
Founded by celebrity actress Kate Hudson, Fabletics combines brilliant fashion with functional fitness wear. It’s no secret that Kate Hudson keeps herself in amazing shape, so bringing her fashion sense to the world of ‘activewear’ was destined to succeed. Kate takes a personal interest in every article of clothing sold by Fabletics. She wants every item to make customers feel special.
That’s how she was able to build a $250 million business in just three years. Fabletic’s aspirational styles combined with affordable prices made Fabletics extremely popular amongst millennials. Fabletics managed to succeed in an industry where Amazon controls 20 percent of the e-commerce market.
Fabletic’s success stems from its members-focused premise. Unlike other big-name fashion brands, Fabletics uses a subscription mechanic. That means the brand had to create a completely new way to convince people to become members and buy their products. Part of that strategy was combining stylish fashion with convenience and membership.
Thanks to that combination, every Fabletics member gets to feel special. Additionally, Fabletics recommends outfits to inspire members to try new styles. So far, that strategy has worked brilliantly. Members seem to genuinely love Fabletics for its styles and prices. Fabletics has even started opening physical stores all across the nation.
So far, Fabletics only has 16 stores, but those stores are seeing great success. Succeeding in fashion is hard enough; succeeding in fashion with physical stores is even harder. Today, most people do their shopping online; it usually ends up being cheaper. To combat that desire, Fabletics needed to convince to visit one of their stores.
To do that, Fabletic’s stores host events and other activities. These events are used as a way to get to know the local markets. As a result, visitors feel a more personal connection to the brand; ensuring that at least 25 percent of new visitors become members in store.
According to one non-sponsored reviewer, Fabletics is worth the money to anyone interested in the brand. The brand offers a free lifestyle quiz for anyone wanting to see some of the numerous styles.