Since the creation of her company, Doe Deere has revolutionized the way we think about makeup. Doe Deere embraces who she is, and it is reflected on her unique brand name Lime Crime. Not only are the colors full of glamour and shine, but the company’s mission of being Vegan and Cruelty-free makes her brand name even more attractive to customers that care about making this world a better place.
In light of this, on April 27th in London, Lime Crime launched her Feelunique x Lime Crime Pop up Shop. Doe Deere was interviewed by Stylist and she shared about her experience creating her unique brand. As an entrepreneur woman, Doe Deere has encountered her ups and downs, but her positive attitude and vision helped her mold into what she is today: A successful, beautiful, and creative leader of her make-up brand.
In this interview, Doe Deere talked about new trends, like lavender tones that are beautifully represented on her brand new Venus III Eye Shadow Palette. Lime Crime has a unique approach on putting the palettes together; it is not only about tones that match, but about telling a story, about how the customer feel and want to express through make up. On a high note, Doe Deere talked about the formulation of her products and the high quality and standards her team sets up in making them; if the product doesn’t work for them then they will not make it at all. That speaks highly of the respect Doe Deere has for her customers. Another important thing that she mentioned was about the packaging of her products, how important is for her to make it look fun and attractive, just like her Pocket Candy Palette, which it is absolutely adorable, Who wouldn’t want to bring it out of the purse and show it around? Doe Deere found her inspiration in toys to choose the design for this product, and it was a hit on Instagram.
Speaking about Instagram, Doe Deere thinks that is very important to interact with her customers, and get feedback from them. How can a company be innovative if they are not willing to listen to their customers who are buying their products? And that idea is exactly why Lime Crime is a success, because through the use of social media, they marry their ideas with the customers’ and the result is a product that the customers will buy. Another important value that Lime Crime takes from social media, is the launching of new products and share with the customers who follow, Doe Deere doesn’t think about it as a “teaser” but as building up excitement, talking about the product before it comes out in the market, so when the time comes, it will certainly create a successful launching.
On an end note, Doe Deere’s success comes from her individuality, which for her it means to be fearlessly and unapologetically herself. That is reflected on every product of Lime Crime. Learn more: http://doedeerefam.com/