Fabletics is a fashion company unlike any other. They launched only a few short years ago but are taking on a wealth of overs that would typically belong to online companies like Amazon. Fabletics focuses on providing athletic wear of the highest quality at a price that is actually affordable. Fans of Fabletics are extremely loyal and see themselves as part of the brand, rather than simply consumers of the company’s athletic wear.
Fabletics was founded by actress Kate Hudson, in conjunction with mega-brand Techstyle Group LLC. Techstyle has seen many successful ventures in the world of online shopping for women’s clothing and accessories. It was a natural partnership when Kate Hudson wanted to partner with Techstyle to launch Fabletics. Even when the business was in its infancy, Techstyle saw that it would be a huge success based on the way the company approached marketing to people who would rather shop from their computers than make a trip to a physical store.
Fabletics chose to use a reverse showroom model to engage potential customers. While many brands build a huge amount of physical stores – costing them a mass of time, money and overhead fees – Fabletics chose to use the reverse showroom model to achieve success. The reverse showroom model means that instead of building a wealth of stores, the company builds its entire shopping experience online. Fabletics does this through the use of an online Lifestyle Quiz that factors in exactly who the buyer is and what they may enjoy that will lead them to a purchase decision.
Fabletics’ Lifestyle Quiz is incredibly simple, but will reveal a lot about the person who completes it. In fact, the quiz maps out who is ready to raise children and who has serious flaws in how they imagine they will raise their children. The system has been in use for more than twenty years.
Kate Hudson has been with Fabletics since its founding several years ago. She partnered with Techstyle Group to provide a new type of health care that hasn’t been seen on the market today. According to Kate’s latest interview on Guest of a Guest, Kate says that she believes people know innately what their calling is. She states that people are too afraid to follow the path that they know is rising to meet them, but he understands that most people are hesitant to rise to meet the road ahead.